TELEMUNDO WORLD CUP 2022

BRAND IDENTITY & DESIGN SYSTEM

TELEMUNDO

The FIFA World Cup is one of the most fragmented viewing experiences in media spread across platforms, formats and moments. The challenge was to create a brand system that could unify it all into a single, unmistakable voice that was Telemundo.

We approached the identity as a unifying layer - something that could sit across every touchpoint and bring coherence to the scale and intensity of the tournament. Rather than designing for individual moments, the identity was designed for continuity.

At the centre is a bold, expressive visual system built to flex across broadcast, marketing and social in real time. Typography, motion and graphic elements work together to create a consistent tone of voice - confident, energetic and distinctly Telemundo.

The system is designed to respond to the rhythm of the tournament. It expands and contracts across formats, from high-impact broadcast moments to fast-paced social content, maintaining clarity and presence at every scale.

The result is a unified brand experience that holds together across the noise of the World Cup - not just a toolkit of assets, but a singular visual voice that carries through every moment of the competition.

street-poster02-67748.jpg
telemundo-social-phones-83273.jpg
street-poster-9846.jpg
telemundo-3-screen-78181.jpg
montage-colours-389.jpg

OUTCOME

Telemundo and Peacock’s coverage of the FIFA World Cup Qatar 2022 dominated across all platforms with an average of 2.6M Viewers across the tournament.

  • 30% Record of Total Spanish-Language Viewership (Powered by Peacock)

  • #1 Spanish-Language TV Network for all Days of World Cup During Total Day (1.2M Average Viewers)

  • 9.0M Viewers (TAD) for the final match in Spanish (Up 65% vs. 2018 Final)

  • 3.0M viewers for most-streamed FIFA World Cup Match in U.S. Media History (Up 2,156% vs. 2018 Final)